A keyword analysis is the activity of analyzing and finding a list of valuable keywords for the aim of SEO copywriting. The keywords, or search terms, typically become a guide for the direction of your content and selling strategy.
A keyword will contain one word however a lot of typically than not it’s created out of many words. For example, “search terms” is a keyword, as is “best keyword search tool“.
Why is keyword research important?
Finding high-volume search terms itself isn’t enough. We also need to take into consideration whether the keyword is satisfied our client or product demand.
keywords that you choose make sure that your target audience is searching. But more importantly, two similar keywords have totally different volumes, competition levels, and trend. We should make sure that our keyword is relevant to our target audience.
How to do keyword research
There are many ways to do it, manually or using a keyword research tool. But before choosing either of them there are many important steps that you need to take into consideration
1. Study your niche: Before you find the best keywords to optimize your page, you have to understand more about the topic and niche.
Here are few steps how to study your niche:
- . Talk with your existing customers to extract better knowledge about the arena. Find out the terms that they use when describing your brand, company, product, or service.
- .Try to think from the customer’s perspective.
2. Define your goals: A plan always begins with an end goal. However, before that, you must raise necessary and introspective queries like:
- .Who are you?
- .What is your website about?
- .What makes you special?
Once you have prepared these questions you will have a broader knowledge of your ultimate mission. It is important to define your goal because it really helps to provide an SEO strategy and plan.
Write down your goals, Document them. These can offer the framework and direction required for your commanding content and online promoting strategy.
3. Make a list of relevant topics: Based on the main category of your brand and the goals you aim to achieve after that make a list of all the topics that should be related to your brand or that you want to rank on google. Think about what types of topics will your target audience search on google? After that, the topics are broken down into keywords that are related to those topics.
4. Create a list of seed keywords: After breaking down your keywords, you can start creating a list of seed keywords. These keywords should be related to your various topics and make sure that the target audience might be searching on google. Seed keywords or focus keywords are important because they define your niche and identify your competitors.
5. Use a good keyword research tool: Once you have identified your goals, topics, and a list of seed keywords, it’s time to use keyword research tools to further refine your search terms. one option to use, Google keyword planner is the ultimate tool to identify the search volume of keywords. Instead of this, there are many more tools like keyword tools. It will give you more detail and helps you to find relevant keywords on search topics.
6. Study the Search intent: Search intent is defined as the intent or reason behind why people search for a specific term. There are many factors behind people’s search habits, such as:
- . Why are they searching?
- . Are they searching for a specific website?
- . Are they searching because they want to buy something?
Getting a list of high-volume keywords related to your brand or topic is great. But finding keywords that directly match your target audience’s search intent is even better.
7. Identify long-term keywords: Long-tail keywords are longer and more specific keywords phrases. Matching your target audience’s
search intent to long-tail keywords is far easier to search compared to seed keywords. long-tail keywords typically get fewer clicks, however since they’re centered on a selected topic or product, they usually get a high conversion rate.
8. Find out about your competitors: Doing keyword research on Google is not enough, you also need to know about competitors. Understanding the competitiveness of different keywords will also allow you to identify search terms that might be too difficult to rank.
Keyword analysis will provide you very important info, like wherever you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, instead of what you think that they’re looking for.