SEO stands for “Search Engine Optimization” which implies increasing your page traffic and helps to have wider access. It surges the quality and quantity traffic of your page. It implies improving the visibility for relevant searches. If the visibility of your pages increases, it will automatically gather more attention and consequently results in attracting prospective and retaining an existing customer.
How SEO works?
When a user searches or types a question in a box and google, yahoo!, Bing, Mozilla, or using any other search engine it presents a list of links to webpages like a wizard that could potentially answer your question. Google has a crawler that searches out and gathers the information about the whole content they can get on the internet. The crawlers bring all those 1’s and 0’s back to the search engine to build an index.
Types of SEO
On-Page SEO: On-page SEO is the exercise of optimizing individual web pages so that they rank higher and produce more relevant traffic in search engines. On-page refers to both content and HTML source code of a page that can be optimized. It is different from off-page SEO which refers to links and other external signals.
There are certain On-Page Ranking Factors that influence ranking and its ability to rank if optimized properly. Some crucial On-page factors that affect search engine rankings are:
Content of Page: The content of the page the most prominent and crucial element of the on-page SEO ranking. A user visits a page to search content and he is contented to see the content owing to its high relevancy. Consequently, it raises the high need of creating good and valuable content. Thus we can evaluate or judge the usability of content by two factors that are its linking ability and demand satisfaction.
Title Tag : As its name indicates, the title tag is an HTML element that states the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline of a given result, they are highly significant for usability, SEO, and social sharing.
URL: URL stands for ( Uniform Resource Locator), more commonly known as a “web address”, its function is to specify the location of a resource on the internet. The URL specifies how to retrieve that resource also called “Protocol”, such as HTTP, HTTPS, FTP, etc.
A URL is a readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. A URL consists of a protocol, domain name, and path (which includes the specific subfolder structure where a page is located)
Benefits of URL
Improved user experience
A well-framed URL provides both humans and search engines an easy-to-understand indication of the content of the destination page.
Off-Page SEO :The amount and quality of backlinks you possess to your site is unquestionably a prominent factor of off–page SEO. If your content links to more sites it upsurges your ranking and increases the footfall.
Off-Page SEO Factors
Technical SEO :Technical SEO is the procedure of ensuring that a website meets the technical requirements of modern search engines with the aim of improving organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
Social Promotion :Though ranking is not directly linked to the interactions on a social media post, social posts that are frequently clicked yet certainly boosts traffic to the site and generates a heap of link shares. Hence is proves beneficial.
Pay Per Click : PPC or Pay per click is essentially a part of SEO when we need a surge in ranking you need visitors that is possible if you have good content that you are promoting with PPC, it generates more traffic to your site and it results in more backlinks to the site.
This blog presented the birds-eye view of SEO as this content is far deeper than it is anticipated. e-commerce, e-marketing become an indispensable need of the hour to boost one’s own business on online mode.